Very interesting read. Who’d have thunk it?
The key for independent coffeehouse owners who want to thrive with a Starbucks next-door is that they don’t try to imitate Starbucks. (As many failed coffee chains can attest, there’s no way to beat Starbucks at being Starbucks.) The locally owned cafes that offer their own unique spin on the coffeehouse experience—and, crucially, a quality brew—are the ones that give the Seattle behemoth fits. Serve an appetizing enough cappuccino, and you can even follow Hyman’s lead and take aim at almighty Starbucks, where automated espresso machines now pull consistently middling shots at the touch of a button—no employee craftsmanship required.